You don’t have to spend too much time online before you come across a coach or course creator who starts off talking about her half-million-dollar launch and how much fun it was. While launches can be successful AND exhilarating, they don’t just happen that way by accident. If you’re aspiring to have profitable and enjoyable launches, you’ll want to keep reading. I’m sharing the six things you need for a successful course launch.
6 Tips for a Successful Course Launch
1. A Solid Launch Strategy
The internet is experiencing no shortage of strategies. Everyone seems to have their “right” way to launch. The important thing is to find what works for you. That means, if you’re comfortable showing up on video, you might want to do Facebook and/or IG Lives, and maybe a webinar strategy. If video isn’t your thing and you like to connect with people, then you might want to create a challenge.
I recently ran a challenge for one of my launches, and I thrive on the interaction. Each day included a video walkthrough of a task along with a live, engaged Q&A on Facebook. The result was a lot of camaraderie and support within the group, and a dynamic I enjoyed. My point is to find what serves you and show up in that energy.
How will your audience get to know you and your personality best? If you aren’t showing up in a way you enjoy, it won’t be true to you. Don’t blindly follow gurus who preach different launch strategies and assume they will work for you too. You need to think of what works with your personality.
2. A Strong Team
In addition to strategy, you need to figure out the people you need in place to help you carry off your launch. It’s easy to want to compare yourself to Marie Forleo, Amy Porterfield, or other course creators people who have large, well-known launches that are planned all year with multiple affiliates. The difference might be the time they have to plan, they’ve relaunched several times so they have lots of data, they have a large team, and they have a big budget.
If you are in the beginning stages of launching and are a one-person team, you may want to hire someone else to help you with some of the pieces and the parts that go into a successful course launch. Bring in contractors to work on a project basis.
It’s okay to outsource things that aren’t in your zone of genius. If you want to run Facebook Ads to get more leads, they aren’t easy to learn. If you don’t want to waste time and money learning a new skill and want to make sure your ads are set up correctly, hire it out! If you’re hosting a webinar and you’ve created the outline, maybe you need the slides made. If you don’t enjoy creating the graphics or simply don’t have the time, delegate it to save you the stress. You’ll be glad you did since it will make your launch an enjoyable experience.

3. Ability to Plan Your Time
It’s super important to be organized with your launch plan, but also with the time each piece takes. I suggest using a project management tool like Asana, ClickUp, Airtable, or even a Google Sheet where you can see at a glance all of the tasks and when they are happening, who is assigned to complete each piece, and when all of the items are due.
This is where a strong team will shine and step into their roles. Be aware of everyone’s skill sets, and also take the time to understand that just because they are capable doesn’t mean they “love” it. It may mean bringing in additional support such as a Social Media Manager, Facebook Ads Manager, and so on, and then allowing everyone ample time to complete their tasks.
A Launch Strategist can be key in this role of ensuring that every step in the process is documented and accountable. I recommend a launch lead time of a minimum of eight weeks. The high level of detailed planning and time that goes into a launch is often underestimated and you’ll end up burnt out and stressed. Ask me how I know!?
4. Self-Care
That leads into my fourth tip for a successful course launch: self-care. If you find yourself stressed out about the launch plan and how it’s going and working up against the deadline, you will find yourself experiencing sleepless nights, digestion issues, or sickness.
A launch is an emotional time. And with that comes lots of ups and downs in your assessment of how well things are going. A fast-action bonus upon open cart might result in lots of enrollments and you’ll be on cloud 9! Then you’ll hit the “messy middle” which is traditionally less enrollment as people procrastinate and gather more information, and you’ll start doubting everything. As the cart close draws near, you’ll get more enrollments.
That’s all to say it can be havoc on your mindset. You need to keep your morale up and continue with your self-care routine. Do things like meal prep in advance, make sure your kids are taken care of, and more.
5. Mindset
You need to maintain a positive mindset. No matter what the numbers look like, you need to keep showing up with lots of energy. This ties in a lot to the self-care because if you aren’t sleeping or eating properly, you’re going to be cranky, listless, and not your best self.
Mindself and self-care are so interconnected. If you journal, continue this process during your launch.
6. A Launch Strategist
If you can get yourself a Launch Strategist, like myself, who can help you through this whole process you will have a much more enjoyable experience during your course launch. A Launch Strategist is the one who’s going to help you decide the strategy that works for you based on your goals, and then creates the highly detailed plan so you can execute it.
It is important to have enough time to get the correct team members in place and have the plan executed so you can preserve your energy as you appear on Facebook Lives, Instagram Stories, or webinars. You may need to reach out to attendees personally. It might mean the difference between hitting your goals with enrollments or not.
If you are juggling all the balls yourself, you may not have the energy for this or you may not even think of it. Especially if this was a first launch and it’s a product that you’ve never launched. Taking time to reach out and get feedback may be helpful in validating your product, especially if you haven’t built it out yet. Your Launch Strategist can help you to work through all these things, help keep your spirits up, and keep things moving smoothly.
Do You Really Need a Launch Strategist?
Let me develop the best launch strategy and plan for you. It will be customized based on how you like to show up, the size of your team, the tech stack you have in place, and possible sales events you might be able to run whether a webinar, a challenge, or something else. Need help brainstorming content or a webinar or challenge topic that leads to the launch of your product? I can help you map that out too during a a Launch Strategy Intensive. Book a call and let’s talk about your next launch!